Sony Doubles Down on Crypto Entertainment With New Soneium Program

TLDR Sony launched the Sony Onchain Entertainment Incubation Program on October 29, 2026, for creators and startups building on Soneium. Selected projects will get technical infrastructure, business development, marketing support and access to fundraising opportunities. Sony has supported 43 projects through two earlier incubation programs since 2024. Soneium recently announced plans for a proposed native token called SONEIUM and a Tokenized IP initiative. The SONEIUM token has not been issued, and no launch date, supply or distribution details have been shared. Sony Group has launched a global incubation program for startups and creators building entertainment services on Soneium.