SoFi Counts 503,070 Crypto Products as Total Products Rise 44%

SoFi Technologies ended the third quarter of 2026 with 503,070 products in its Crypto category as the company’s overall product count climbed 44% year over year to 26,671,579. The Crypto figure counts products rather than people, and the category has no meaningful year-over-year comparison after SoFi returned to crypto investing in Q4 2025. As of Sept. 30, SoFi had 17,074,272 members, up 35% from 12,642,375 a year earlier. Its total product count compared with 18,553,053 at the end of Q3 2025. The company added a record 2.2 million products during the quarter and recorded 1.2 million member additions.