More Americans now own Bitcoin than gold, River survey finds

A July 2026 report from River puts US Bitcoin owners at 49.6 million adults, well ahead of the 28.8 million who report owning gold Gold has been humanity’s favorite store of value for thousands of years. Bitcoin launched in January 2009. In the US, the newcomer now has more owners. A research report released by River in July 2026 estimates that approximately 49.6 million American adults own Bitcoin. That works out to 18.6% of the adult population, compared with 28.8 million adults, or 10.8%, who report owning gold.