FIFA Collect uses blockchain to curb World Cup ticket scalping

FIFA's collectibles platform uses Avalanche-based tokens to verify authenticity and track ownership ahead of the 2026 World Cup FIFA wants fans to trust their tickets again, and it is using a blockchain to do it. FIFA Collect, the governing body’s official digital collectibles platform, is pitching on-chain records as a way to verify ticket authenticity, track who owns what, and smooth out the buying process for sports fans. The timing matters: the 2026 FIFA World Cup is approaching, and demand for seats at football’s biggest event is famously intense.