Cavaliers’ Rewards Program Shows No Direct Link to AVAX Demand

The Cleveland Cavaliers’ Cavs Rewards program uses the Avalanche network to record achievement badges, while its available descriptions do not state that fans must hold or spend Avalanche (AVAX). The team introduced Cavs Rewards with Uptop on Oct. 28, 2024. The free-to-join program lets fans earn points through qualifying purchases and referrals, then redeem them for tickets, experiences, merchandise and memorabilia. Cavaliers executive Brandon Jirousek cited increases of 21% in spending at partner businesses and 51% in online team-shop sales; those figures were public by November 2025. John Kim reports on the digital-asset business for TokenPost.